DR Diamond Ring, the world's first diamond ring brand: users are the best spokespersons

 When luxury concepts that require time-consuming and laborious deconstruction and carry a sense of distance are no longer popular, how to re-communicate with contemporary consumers has become a common proposition for luxury brands. Last year's popular Miu Miu show provided a new template: at the 2024 Paris Fall/Winter show, they invited 71-year-old but still vibrant Aunt Qin to interpret the "youth" emphasized by the brand. With this vivid individual, they tore off the label that was previously only associated with young women, and intuitively declared the brand concept of "Miu Miu's youthfulness belongs to everyone."

The same proposition also exists in the jewelry circle, which occupies a large part of the high-end luxury industry. Whether it is telling royal stories or inviting big-name stars, jewelers in the past are accustomed to creating a sense of luxury through grand narratives. However, there is a brand in the jewelry industry that does the opposite - emphasizing the "living feeling" and always focusing on the happiness of each couple. For it, users are the best spokespersons for the brand. This brand is the DR diamond ring, which has established the romantic rule of "only giving to one person in a lifetime" since its inception.

01 DR becomes a love companion for users

In the current era of pluralistic love, people are increasingly hesitant about whether to enter into marriage, but this does not mean that everyone denies the value of marriage. On the contrary, it hides the desire for a "long-term and stable love relationship". In this context, a brand that emphasizes the exclusiveness of love and the prudence and sanctity of marriage will naturally attract people's attention.

In the minds of users, DR is not just a brand, it is a supreme commitment to love. DR diamond rings can achieve such a belief based on its strict entry rules - "customized for only one person in a lifetime with ID card" . All users who buy DR jewelry need to bind their lover with their ID card, leaving a record that cannot be deleted or changed for life. DR does not want to be a judge on the road of love. In a sense, DR is more like a spokesperson for everyone who expresses love, allowing their sincere hearts to be perfectly expressed and presented in a concrete way through dazzling diamond rings.

As a lover, DR knows that users' expectations of brands are not one-time companionship, but "from one time to a lifetime". Therefore, DR actively conveys the culture of true love and accompanies users to explore the diverse ways of expressing love. DR can be seen in previous love festivals, such as the creation of a proposal train on May 20 and the construction of a dreamy cliff auditorium on Chinese Valentine's Day to help express love. In 2025, DR officially launched the "Global True Love Landmark Plan", which will travel to the ends of the earth, so that true lovers from all over the world can rush to their loved ones under the witness of DR.

The first stop of DR's global true love landmark project is located in Changbai Mountain. Relying on the dual romantic meanings of the brand "one true love in a lifetime" and Changbai Mountain "stay together forever, till old age" , it creates a holy place for marriage proposals . In the rare 99,000 Changbai Mountain beauty pine forest, the "1314 True Love Road" symbolizing a lifetime of love is built. DR drops the "DR Happiness Bell" at the entrance, inviting couples to ring the bell to pray for love, and drops the "Lifetime Lock" device at the end of the road. Lovers can buckle a lifetime lock that can never be opened without a key, and respond to the question of love on the device with action: "Do you dare to love one person for a lifetime?"

For consumers, the brand image is established through "good feelings" of ingenious works and considerate services. However, a deeper connection requires the brand and users to reach a resonance of faith. The pure and eternal love advocated by DR satisfies the users' deep desire for "one person for one life". Through the unambiguous true love services, DR has gathered a group of true love believers.

02 Every user is a spokesperson for DR

Global spokesperson, regional spokesperson, brand ambassador, brand friend, traditional luxury brands use dazzling spokesperson titles to further achieve status distinction and build an identity value system to highlight the high-end tone of the brand. However, DR diamond rings have always advocated the concept of true love and equality . Love is not divided into high and low. Jewelry is a token of commitment. Everyone who owns it is the best spokesperson .

At the end of 2024, DR officially announced a true love interview documentary featuring DR users - "DR and His Friends" . The first three episodes of the documentary invited three couples, including: a couple who failed in their first proposal, but completed the second romantic proposal with the help of DR, and helped the girl who was afraid of marriage to be cured in love ; a campus couple who experienced love, breakup, and reunion, always thinking about each other, and then sweetly entered into marriage ; "the girl changed cities for career, and the boy resolutely followed" and "the boy suffered from brain disease, and the girl never left" . They let the world see a love model that is more precious because of time. As people often say, love can happen at any time, but the important thing is to keep loving.

It is worth mentioning that DR also has a " champion" fan team. In 2024, Huang Yaqiong, who won the badminton mixed doubles championship in the Paris Olympics, was one of them. At the award ceremony, her boyfriend Liu Yuchen proposed to her with a signature DR heart-shaped diamond ring. Huang Yaqiong won "one gold and one diamond" in career and love. Behind the glory of sports champions are countless diligent training, and this spirit of long-termism is also reflected in their love philosophy, "Asian Flying Man" Su Bingtian, "Diving Queen" Wu Minxia, ​​skiing champion Xu Mengtao, national table tennis star Xu Xin... DR diamond rings have been the tokens of love crowned by 26 champions , so DR is also known as "the champion of wedding rings, the wedding ring of champions."

DR diamond rings, with its consistent products and service strength, make every DR user who agrees with the true love culture become the most authentic spokesperson for the brand. At present, DR has grown into a brand with more than 3,000,000 fans . The strong fan base is also the confidence of DR to become the "world's first diamond ring brand"*.

03 "DR-style love" is sweet and sweet

DR Diamond Ring has always taken "helping more people express love and making love happy and long-lasting" as its mission. For many years, it has been on the road of conveying the culture of true love. With the help of DR, countless users have gained their own sweet moments. At the same time, they have also actively joined the spread of love.

On the Xiaohongshu platform, there are more than 110,000 notes with the keyword #DR钻戒# alone. Many people shared their heart-warming stories of receiving DR , such as "I was fortunate to wear the DR diamond ring given by Mr. Zhou at the age of 23. It is only for one person in a lifetime, which gave me blatant preference and exception", "Are you happy? Of course I am happy, but I received a DR diamond ring". In the notes with marriage-related keywords such as "preparing for marriage, proposing marriage", DR always occupies a unique and important position. Countless people said in their notes that DR makes people look forward to a beautiful marriage with companionship for a long time, and the happiness it brings is immeasurable.

On the TikTok platform, DR can always be seen in images about love: on the ninth wedding anniversary, the girl was proposed to by her husband again, and the family of three took a sweet photo. She wrote, "In the daily life, he used DR to promise to love someone for a lifetime, which is more touching than the romance of youth." Happiness may take many forms, but it is rare to maintain a consistent, passionate and firm love over a long period of time.

Couples in the sweet period of love, lovers about to enter marriage, couples who have been in love for many years, their romantic stories are constantly played out on different platforms. No matter which stage of love they are in, DR's company is always the same. These stories also truly confirm DR's excellent reputation, and people can see that DR's fan base is constantly expanding.

The happy stories of DR users have built a real and unique "advertising wall" for the brand, attracting passers-by and making them stop and take a look. When romantic love stories are seen again and again, they will inevitably inspire more people to bravely embrace love and speak out their love. The DR diamond ring that brings this wonderful feeling will undoubtedly become the first choice for more people to express true love.

*Frost & Sullivan’s survey is based on global market engagement diamond ring sales from 2020 to 2022, and was completed in July 2023. Professional diamond ring brands are defined as professional diamond jewelry brands that do not rely on precious metal sales as their main source of revenue.