It is now widely acknowledged that diamonds symbolize love. People buy diamond rings for their weddings , and the 60th wedding anniversary is called a diamond wedding . This is not just a random statement, but has its own basis. It is said that the tip of Cupid's arrow of love is made of diamond. The classic slogan "Diamonds are forever, and one diamond will last forever" has made the meaning of diamonds and love more deeply rooted in people's hearts. Diamond History and Culture Giving diamonds to express love has a long history. As early as the 13th century, King Louis IX of France issued an order prohibiting all women from wearing diamonds, regardless of their status. However, this rule was later broken by a love story. A woman named Angliss Suarez wore diamonds because she was favored by King Charles IX at the time. From then on, wearing diamonds was no longer just a privilege, but became a must-have for women when they got mar...
When luxury concepts that require time-consuming and laborious deconstruction and carry a sense of distance are no longer popular, how to re-communicate with contemporary consumers has become a common proposition for luxury brands. Last year's popular Miu Miu show provided a new template: at the 2024 Paris Fall/Winter show, they invited 71-year-old but still vibrant Aunt Qin to interpret the "youth" emphasized by the brand. With this vivid individual, they tore off the label that was previously only associated with young women, and intuitively declared the brand concept of "Miu Miu's youthfulness belongs to everyone." The same proposition also exists in the jewelry circle, which occupies a large part of the high-end luxury industry. Whether it is telling royal stories or inviting big-name stars, jewelers in the past are accustomed to creating a sense of luxury through grand narratives. However, there is a brand in the jewelry industry that does the opp...
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